Parkway Grande is an apartment complex located in southeast San Marcos. They label themselves as luxury living that’s accessible to everyone. The objective was to rebrand the apartments, since the current branding made it appear to be a senior living complex. The goal was to modernize the design and have it appeal to a somewhat younger demographic.
When approaching this design, the first change was dropping Parkway from the name and having it simply be Grande Apartments. The new logo is a combination of a crown and the building’s shape, with space in between representing the parkway road the complex was previously named after. Since grande is a Spanish word, inspiration was taken from Spain for the colors and icons.