Overview
Almost every year Texas State’s LBJ Student Center throws an event for Freshman called Takeover. It’s a way for them to learn what the building has to offer. There are activities setup throughout the building, with a scavenger hunt they can complete for a free t-shirt.
Approach
The previous years’ design used the University’s classic Maroon and Gold, however the new branding for campus, called NEXT, has a bright and colorful palette. Most of these colors were utilized in the new branding, along with changing the logo to represent a passport stamp.
previous logo
CURRENT LOGO
DIGITAL SIGNAGE
SOCIAL MEDIA POST
