Overview
Almost every year Texas State’s LBJ Student Center throws an event for Freshman called Takeover. It’s a way for them to learn what the building has to offer. There are activities setup throughout the building, with a scavenger hunt they can complete for a free t-shirt.
Approach
The previous years’ design used the University’s classic Maroon and Gold, however the new branding for campus, called NEXT, has a bright and colorful palette. Most of these colors were utilized in the new branding, along with changing the logo to represent a passport stamp.
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/420de0ed-fd87-44d1-87b2-1c75fee69855_rw_3840.jpg?h=bdfe3772be7df3243f9a08b4aa343a63)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/ef06e7c7-78b0-4caa-bb9e-1c1694e7c882_rw_1920.jpg?h=5c76e50dd15aa628bf45dc1d646a538b)
previous logo
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/15ee7d7d-f799-4169-a312-4d7692191788_rw_1920.jpg?h=682bb55494353531f63c29b949118f82)
CURRENT LOGO
![DIGITAL SIGNAGE](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/bd34a971-7508-4fde-8f7d-fcf35ec0dbed_rw_1920.jpeg?h=c1a375d89f1a375b8b285a011cbb20a3)
DIGITAL SIGNAGE
![SOCIAL MEDIA POST](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/fab0ef95-c63e-4604-bc5e-27b3fd1139ec_rw_3840.jpg?h=0f834c490b1b3add3888c33de318d01c)
SOCIAL MEDIA POST
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/b23ae01b-8159-45f3-81b2-f1f804bd06f0_rw_1920.png?h=c3b4d5b269d63b7f91636fa5a60df374)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/5788d3e9-ea86-4d0b-96b9-f5060296cb1a_rw_1920.png?h=8ca44c45d43df4a04b2fcdba02cec771)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/cf870701-8c4b-4b53-af72-c4925826a437_rw_3840.jpg?h=58c32d19901aee5f9cac30673f760424)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/8ffd5956-a97c-42f4-86e1-4fd99f5fb66e_rw_3840.jpg?h=a020882ac0847f4994529d2ae1fd160c)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/97a2f41a-1e6e-47cb-8927-086d55ddc85a_rw_3840.jpg?h=60a6bbfb010f3c092c33107f4f7040ce)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/3b684a42-e1c8-4746-8403-9784040ebfb2_rw_1920.jpg?h=4bd8f95dd77d18de722bf4952b6b1bd1)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/7643001b-66b3-4185-8fe8-40a6b520d9db_rw_1920.jpg?h=5f4bec13e1272d8a438f2f57c2421386)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/b3decafe-56e9-4e68-989c-4f5578c2463f_rw_1920.jpg?h=8824f2a4718d309b3c5fb63c1cd39000)