Overview
The goal was to find a beer can label that would benefit from rebranding. Hoppin’ Frog was chosen because they hadn’t updated theirs in a while and the current branding was a bit busy.
Approach
To emphasize the citrus flavor, while still keeping the branding bold and fun, a pattern consisting of several shades of orange was created. The frog was simplified but still kept the focus of the design.
current label
PROPOSED LABEL
