Overview
The goal was to find a beer can label that would benefit from rebranding. Hoppin’ Frog was chosen because they hadn’t updated theirs in a while and the current branding was a bit busy.
Approach
To emphasize the citrus flavor, while still keeping the branding bold and fun, a pattern consisting of several shades of orange was created. The frog was simplified but still kept the focus of the design.
current label
PROPOSED LABEL
ANIMATION BELOW MAY TAKE UP TO A MINUTE TO LOAD
