Overview
The goal was to find a beer can label that would benefit from rebranding. Hoppin’ Frog was chosen because they hadn’t updated theirs in a while and the current branding was a bit busy.
Approach
To emphasize the citrus flavor, while still keeping the branding bold and fun, a pattern consisting of several shades of orange was created. The frog was simplified but still kept the focus of the design.
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/2f64f395-2524-41ea-84e5-5151fa53803a_rw_1920.png?h=fa08de424154ec05b2ef11373b56d2d0)
current label
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/92e0eecf-048f-40fb-9daf-07e5b685550c_rw_1920.png?h=bd423d1b2c0fd4064a23c4818828d097)
PROPOSED LABEL
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/81047d6e-2600-4dc9-813f-328ea4473808_rw_1920.jpg?h=e3f860f8dfa0aa2ae8243d6964757387)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/3135b8e6-07fa-4bc0-8c05-4a6ae6df6188_rw_1920.jpg?h=d3ca28098d2887d5ec9c2ca5f32697a3)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/85aaec72-8b88-4f25-acfd-6a3da6a68419_rw_3840.png?h=8a2df82b6e2240485e12ad6c4a301861)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/d0b55d0e-330f-454c-8ae5-507a3d4695ef_rw_3840.jpg?h=9abdb23046c320a82ff824044c79c72f)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/d66af618-508a-4628-b30d-c71598f33b14_rw_3840.jpg?h=54daeba8d5696b7d44dd5897d17da72e)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/4f572bdc-0cc2-4fde-a881-6e78036cca9e_rw_1920.jpg?h=7ac857373639e5f4228cd3a59922848a)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/bfa85ef5-083b-407c-a557-3e008aa04844_rw_3840.jpg?h=b83b5c86f7b4e2b09edb9c565e1e2126)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/2ec02207-aebf-4a52-a65c-f92a194a8742_rw_3840.jpg?h=32cc2c1bdf53147498c3bcf172c529dc)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/e4c404b7-0299-45eb-b46d-237c26b1a7bc_rw_3840.jpg?h=0720c612530ee5f09302cd55fedb5c91)