Presentation
Here’s a select few important slides that capture the essence of the branding campaign. The first slide showcases the new colors and their location on campus. On the bottom of the second image is also where I got inspiration for the colors since our mascot is a medieval baron. Above that are a few schools that impacted the design, including my alma mater, Texas State University! The fourth slide shows some existing designs where my new color palette has been incorporated. The final image shows the official branding page I made for our marketing guidelines booklet.
Collateral
I also designed 8 different t-shirt options that were voted upon by staff and students to determine which design will be featured on RCBC merchandise given away at future school-sponsored events.

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