RCBC BOLD: An Award Winning Branding Campaign

Winner of an NCMPR national Paragon award and a district Medallion award. The t-shirts and President's Annual Report won Medallions as well. RCBC BOLD is a branding campaign I created for Rowan College at Burlington County (RCBC) to introduce a secondary color palette, new icons, and typefaces to the school. After months of research, I finalized the campaign pitch to present to both the marketing and executive directors before presenting the final product to our president for approval. We've been gradually rolling out the colors in several new designs since September 20th, 2024, when I gave an additional presentation to roughly 200 school faculty and staff at our all hands gathering, pictured below.

Presentation

Here are the individual slides from the presentation.

President's Annual Report

T-Shirts

I also designed 8 different t-shirt options that were voted upon by staff and students to determine which design will be featured on RCBC merchandise given away at future school-sponsored events.

New set of shirt designs for 2026

Collateral

RCBC BOLD: An Award Winning Branding Campaign

Photo Backdrop

Notepad

Adirondack Chairs in BOLD colors

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