RCBC BOLD: BRANDING CAMPAIGN

BOLD is a branding campaign I created for Rowan College at Burlington County (RCBC) to introduce a secondary color palette, new icons, and typefaces to the school. After months of research, I finalized the campaign pitch to present to both the marketing and executive directors before presenting the final product to our president for approval. We've been slowly rolling out the colors in several new designs pictured on this page. On September 20th, 2024, I gave an additional presentation to roughly 200 school faculty and staff at our all hands gathering, pictured below.

Presentation

Here’s a select few important slides that capture the essence of the branding campaign.

Collateral

I also designed 8 different t-shirt options that were voted upon by staff and students to determine which design will be featured on RCBC merchandise given away at future school-sponsored events.

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