RCBC BOLD: BRANDING CAMPAIGN

BOLD is a branding campaign I created for Rowan College at Burlington County (RCBC) to introduce a secondary color palette, new icons, and typefaces to the school. After months of research, I finalized the campaign pitch to present to both the marketing and executive directors before presenting the final product to our president for approval. We've been slowly rolling out the colors in several new designs pictured on this page. On September 20th, 2024, I’ll be giving an additional presentation to school faculty and staff at our all hands gathering. More pictures to come!

Presentation

Here’s a select few important slides that capture the essence of the branding campaign. The first slide showcases the new colors and their location on campus. On the bottom of the second image is also where I got inspiration for the colors since our mascot is a medieval baron. Above that are a few schools that impacted the design, including my alma mater, Texas State University! The fourth slide shows some existing designs where my new color palette has been incorporated. The final image shows the official branding page I made for our marketing guidelines booklet.

Collateral

I also designed 8 different t-shirt options that were voted upon by staff and students to determine which design will be featured on RCBC merchandise given away at future school-sponsored events.

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