Overview
The goal was to create a brand from scratch. Starting with brainstorming a fictional product, then deciding the name, the logo, then finally the packaging design. The dieline was professionally printed, assembled, then photographed by me.
Approach
I decided on making a green tea cereal brand called Earth & Sun. After deciding the name, logo sketches were done until a rising sun with leaves as rays was chosen. After that, packaging sketches and mockups were done. A tea kettle shaped box was selected for its unique but still practical use.
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/57e913d9-f759-42a5-8a9c-4759021b9554_rw_3840.jpg?h=e04d632fac0741e517dbb35571ed3092)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/ab4a76e8-590d-4b62-a410-e18f46b582c0_rw_1920.jpg?h=fa91b62ce27f253958e45872a155543b)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/ebf4f291-fda4-4a3e-8a1a-884d8b7e9bb5_rw_1920.jpg?h=815133477254416a3cb97646abbff970)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/29324b3a-1e0d-4a19-baf0-41e76618809e_rw_3840.jpg?h=5d061c758f661c99c0c04b303a5260bf)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/8942d0b0-b9b7-40d6-9c75-bc2f2a0aaa9c_rw_3840.jpg?h=78eacfd07d2bd3593e9032713f26e661)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/02f7d0c0-323a-40a6-81a5-0f6b20ca9025_rw_1920.jpg?h=f73d2e2ad259680c3f9b0d7d241840de)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/e3a59e53-33a2-4f8f-b42d-e119354ede13_rw_3840.jpg?h=c69e9d8c7c42e3b007f3a7d690de6e11)
![](https://cdn.myportfolio.com/2f371e73-76e8-4016-aca7-92419d17607d/f7596456-8e4d-4998-8751-41c9acfa3aa5_rw_3840.jpg?h=d893d428a70340c24f113d64191c0ff4)