Overview
The goal was to create a brand from scratch. Starting with brainstorming a fictional product, then deciding the name, the logo, then finally the packaging design. The dieline was professionally printed, assembled, then photographed by me.
Approach
I decided on making a green tea cereal brand called Earth & Sun. After deciding the name, logo sketches were done until a rising sun with leaves as rays was chosen. After that, packaging sketches and mockups were done. A tea kettle shaped box was selected for its unique but still practical use.
